Moving beyond personas in a digital workplace

What is a persona? Essentially, personas embody specific demographics in a target audience and provide a useful way to represent the varying IT needs of different sets of users in an enterprise. They help define the different aspects of the workplace across the enterprise. The problem is that when it comes to delivering the digital workplace, personas often tend to be too generic — they don’t cover every situation. Certain specific characteristics are still lacking, including users’ preferences for their primary device, whether they’re entitled to have their mobile phone costs reimbursed and so on. Continue reading